Add simple README
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+<!--
+ Licensed to the Apache Software Foundation (ASF) under one
+ or more contributor license agreements. See the NOTICE file
+ distributed with this work for additional information
+ regarding copyright ownership. The ASF licenses this file
+ to you under the Apache License, Version 2.0 (the
+ "License"); you may not use this file except in compliance
+ with the License. You may obtain a copy of the License at
+
+ http://www.apache.org/licenses/LICENSE-2.0
+
+ Unless required by applicable law or agreed to in writing,
+ software distributed under the License is distributed on an
+ "AS IS" BASIS, WITHOUT WARRANTIES OR CONDITIONS OF ANY
+ KIND, either express or implied. See the License for the
+ specific language governing permissions and limitations
+ under the License.
+-->
+
+Apache Allura (incubating)
+==========================
+
+Allura is an open source implementation of a software "forge", a web site that manages source code repositories, bug reports, discussions, mailing lists, wiki pages, blogs and more for any number of individual projects.
+
+To install Allura, see INSTALL.markdown
+
+Website: <https://forge-allura.apache.org/p/allura/>
+
+To find more documentation, ask a question, file a bug, or contribute a patch, see the links on our website. If you're not sure where to start, join the mailing list and ask.
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