shell/nbactions.xml

<?xml version="1.0" encoding="UTF-8"?>
<actions>
  <action>
    <actionName>CUSTOM-deploy to localhost:8080</actionName>
    <displayName>deploy to localhost:8080</displayName>
    <goals>
      <goal>install</goal>
      <goal>org.apache.sling:maven-sling-plugin:install</goal>
    </goals>
  </action>
</actions>