When releasing use the following property value to activate the release profile:

   -DsafehausRelease=true

mvn -X -Psafehaus.release -DsafehausRelease=true release:clean
mvn -X -Psafehaus.release -DsafehausRelease=true release:prepare
mvn -X -Psafehaus.release -DsafehausRelease=true release:perform