diff --git a/source/markdown/downloads.mdtext b/source/markdown/downloads.mdtext
index a54b61d..1c3d10f 100644
--- a/source/markdown/downloads.mdtext
+++ b/source/markdown/downloads.mdtext
@@ -19,8 +19,8 @@
 
 
 
-The latest stable release of Apache Traffic Server is v8.1.1, released on 2020-12-02.
-In addition, we continue to support the v7.1.x LTS release train, currently v7.1.12
+The latest stable release of Apache Traffic Server is v9.0.0, released on 2020-12-14.
+In addition, we continue to support the v8.1.x LTS release train, currently v8.1.1,
 which was released on 2020-12-02. We follow the [Semantic Versioning](http://semver.org)
 scheme. The goal is to release patch releases frequently, and minor releases as needed.
 Within the major versions, all such patch and minor releases are all compatible.
@@ -32,6 +32,23 @@
 [browse through all releases](https://archive.apache.org/dist/trafficserver/)
 and hash signatures.
 
+# Current v9.x Release -- 9.0.0 # {#9.0.0}
+
+ Apache Traffic Server v9.0.0 was released on December 14th, 2020.
+ [[`PGP`](https://www.apache.org/dist/trafficserver/trafficserver-9.0.0.tar.bz2.asc)]
+ [[`SHA512`](https://www.apache.org/dist/trafficserver/trafficserver-9.0.0.tar.bz2.sha512)]
+
+ <a href="https://www.apache.org/dyn/closer.cgi/trafficserver/trafficserver-9.0.0.tar.bz2"
+ class="download_ts">Traffic Server 9.0.0</a>
+
+v9.0.0 is our latest stable release. Additional details for this release are in the
+[CHANGELOG](https://raw.githubusercontent.com/apache/trafficserver/7.1.x/CHANGELOG-7.1.12)
+and the the related [Github Issues and PRs](https://github.com/apache/trafficserver/milestone/43?closed=1).
+
+For details on the v9.0.x release, please see
+[9.0.x News](https://docs.trafficserver.apache.org/en/9.0.x/release-notes/whats-new.en.html). There are also
+details about [upgrading to 9.x](https://docs.trafficserver.apache.org/en/9.0.x/release-notes/upgrading.en.html).
+
 # Current v8.x Release -- 8.1.1 # {#8.1.1}
 
  Apache Traffic Server v8.1.1 was released on December 2nd, 2020.
@@ -40,7 +57,7 @@
 
  <a href="https://www.apache.org/dyn/closer.cgi/trafficserver/trafficserver-8.1.1.tar.bz2" class="download_ts">Traffic Server 8.1.1</a>
 
-v8.1.1 is our latest stable release. Additional details for this release are in the
+v8.1.1 is our current stable release in the previous release train. Additional details for this release are in the
 [CHANGELOG](https://raw.githubusercontent.com/apache/trafficserver/8.1.x/CHANGELOG-8.1.1)
 and the the related [Github Issues and PRs](https://github.com/apache/trafficserver/milestone/44?closed=1).
 
@@ -48,22 +65,6 @@
 [8.0.x News](https://cwiki.apache.org/confluence/display/TS/What's+New+in+v8.0.x). There are also
 details about [upgrading to 8.x](https://cwiki.apache.org/confluence/display/TS/Upgrading+to+v8.0).
 
-# Current v7.x Release -- 7.1.12 # {#7.1.12}
-
- Apache Traffic Server v7.1.12 was released on December 2nd, 2020.
- [[`PGP`](https://www.apache.org/dist/trafficserver/trafficserver-7.1.12.tar.bz2.asc)]
- [[`SHA512`](https://www.apache.org/dist/trafficserver/trafficserver-7.1.12.tar.bz2.sha512)]
-
- <a href="https://www.apache.org/dyn/closer.cgi/trafficserver/trafficserver-7.1.12.tar.bz2" class="download_ts">Traffic Server 7.1.12</a>
-
-v7.1.12 is our latest stable release. Additional details for this release are in the
-[CHANGELOG](https://raw.githubusercontent.com/apache/trafficserver/7.1.x/CHANGELOG-7.1.12)
-and the the related [Github Issues and PRs](https://github.com/apache/trafficserver/milestone/43?closed=1).
-
-For details on the v7.1.x release, please see
-[7.1.x News](https://cwiki.apache.org/confluence/display/TS/What's+New+in+v7.1.x). There are also
-details about [upgrading to 7.x](https://cwiki.apache.org/confluence/display/TS/Upgrading+to+v7.0).
-
 # Archived Releases
 
 ## [Apache Traffic Server Archive](https://archive.apache.org/dist/trafficserver/)
diff --git a/source/markdown/index.html b/source/markdown/index.html
index b7c36a2..5194d74 100644
--- a/source/markdown/index.html
+++ b/source/markdown/index.html
@@ -287,6 +287,9 @@
     <div class="twelvecol">
       <div id="blurbbox">
         <ul>
+          <li><b>December  14, 2020:</b>We are pleased to announce the first
+          release of ATS v9.0.0, which is our new LTS release cycle. It's
+          available for immediate downloads from the regular Downloads page..</b>
           <li><b>December 2, 2020:</b>We are releasing both v8.1.1 and v7.1.12 which include bug fixes. We recommend everyone to upgrade to one of these versions of ATS.</b>
           <li><b>August 29, 2020:</b>We are pleased to announce the availability of our latest stable release, v8.1.0! This is a significant bug and performance improvement over the last v8.0.x release, and this is also our current LTS train. No new release for 8.0.x is planned.</li>
           <li><b>June 23, 2020:</b>We are releasing both v8.0.8 and v7.1.11 which