diff --git a/contrib/proton-hawtdispatch/pom.xml b/contrib/proton-hawtdispatch/pom.xml
index 8792e22..d6b498b 100644
--- a/contrib/proton-hawtdispatch/pom.xml
+++ b/contrib/proton-hawtdispatch/pom.xml
@@ -19,7 +19,7 @@
   <parent>
     <groupId>org.apache.qpid</groupId>
     <artifactId>proton-project</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
     <relativePath>../..</relativePath>
   </parent>
   <modelVersion>4.0.0</modelVersion>
diff --git a/contrib/proton-jms/pom.xml b/contrib/proton-jms/pom.xml
index 925bae2..f3922bd 100644
--- a/contrib/proton-jms/pom.xml
+++ b/contrib/proton-jms/pom.xml
@@ -19,7 +19,7 @@
   <parent>
     <groupId>org.apache.qpid</groupId>
     <artifactId>proton-project</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
     <relativePath>../..</relativePath>
   </parent>
   <modelVersion>4.0.0</modelVersion>
diff --git a/examples/java/messenger/pom.xml b/examples/java/messenger/pom.xml
index 3110957..2bd7747 100644
--- a/examples/java/messenger/pom.xml
+++ b/examples/java/messenger/pom.xml
@@ -19,7 +19,7 @@
   <parent>
     <groupId>org.apache.qpid</groupId>
     <artifactId>proton-project</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
     <relativePath>../../..</relativePath>
   </parent>
   <modelVersion>4.0.0</modelVersion>
diff --git a/examples/java/reactor/pom.xml b/examples/java/reactor/pom.xml
index e47cc58..1d7fdac 100644
--- a/examples/java/reactor/pom.xml
+++ b/examples/java/reactor/pom.xml
@@ -19,7 +19,7 @@
   <parent>
     <groupId>org.apache.qpid</groupId>
     <artifactId>proton-project</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
     <relativePath>../../..</relativePath>
   </parent>
   <modelVersion>4.0.0</modelVersion>
diff --git a/pom.xml b/pom.xml
index 494658e..71846d5 100644
--- a/pom.xml
+++ b/pom.xml
@@ -30,7 +30,7 @@
        requiring the latest trunk build can use an unchanging value in their pom.xml.
        We will use a more representative version if and when snapshots from multiple
        branches are being concurrently produced. -->
-  <version>0.10-SNAPSHOT</version>
+  <version>0.10</version>
   <packaging>pom</packaging>
 
   <properties>
diff --git a/proton-j/pom.xml b/proton-j/pom.xml
index 61c92fe..3f4dc31 100644
--- a/proton-j/pom.xml
+++ b/proton-j/pom.xml
@@ -19,7 +19,7 @@
   <parent>
     <groupId>org.apache.qpid</groupId>
     <artifactId>proton-project</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/tests/pom.xml b/tests/pom.xml
index 11eba60..2121722 100644
--- a/tests/pom.xml
+++ b/tests/pom.xml
@@ -27,7 +27,7 @@
   <parent>
     <groupId>org.apache.qpid</groupId>
     <artifactId>proton-project</artifactId>
-    <version>0.10-SNAPSHOT</version>
+    <version>0.10</version>
   </parent>
 
   <description>The Proton system tests execute against either the Java or the C implementations,
diff --git a/version.txt b/version.txt
index 70cfdb0..68c123c 100644
--- a/version.txt
+++ b/version.txt
@@ -1 +1 @@
-0.10-SNAPSHOT
+0.10