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<title>OpenOffice.org Branding</title>
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<H1 style="text-align:center">
	<span style="font-size:1.5em; text-align:center">OpenOffice.org</span>
	<br/>
	<span style="font-size:1.5em; text-align:center">Branding</span>
	<br/>
	<span style="font-size:1em; text-align:center">Artwork and</span>
	<br/>
	<span style="font-size:0.8em; text-align:center">Visual Design</span>
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			<a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform">
				inform
			</a>
			<p style="font-size:0.5em"> &nbsp;</p>
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			<a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find">
				find
			</a>
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			<a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute">
				contribute
			</a>
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			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#What_does_branding_mean?">What does branding mean?</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#What_is_visual_design?">What is visual design?</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#Why_should_all_appearances_look_alike?">Why should all appearances look alike?</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Inform#To_whom_it_concerns_...">To whom it concerns ...</a></p>
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			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find#branding_elements">... branding elements</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find#artwork and marketing material">... artwork and marketing material</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Find#branding guidelines and help">... branding guidelines and help</a></p>
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			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute#artwork_to_represent_OpenOffice.org">... artwork to represent OpenOffice.org</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute#fresh_branding_ideas">... fresh branding ideas</a></p>
			<p><a href="http://wiki.services.openoffice.org/wiki/Branding_Initiative/Contribute#improvement_to_existing_appearances">... improvement to existing appearances</a></p>
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			<br/><br/>
				<h3>Mission statement:</h3>
				<p>Our goal is to reveal <strong>positive associations</strong> with the brand OpenOffice.org by improving <strong>identification</strong> of the community members with OpenOffice.org and <strong>recognition</strong> of the product in public.</p>
				<p>Therefore we're creating and maintaining a consistent virtual design with repetitive use of graphical elements and artwork for all appearances of our brand.</p>
				<p>As this work is related not only to marketing, but also to several other OpenOffice.org projects, we're keeping continuous contact with website,  documentation, user experience, native-language and other projects.</p>

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		Responsible contributors:
			<ul type="circle">
				<li>floeff</li>
				<li>bedipp</li>
				<li>ivanm</li>
				<li>rosana_a</li>
			</ul>
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	<td><p>&nbsp;</p></td>
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			<p style="border-width:12px; border-color:#9999FF; border-style:groove; padding:5px;">
This page is work in progress in quite an early stage. We're just defining how our branding elements and style will look like. Graphical elements will be added to this page once we created them and decided about ther official status. </p>
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