applications/marketing/documents/Marketing.xml

<?xml version="1.0"?>
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<chapter xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" version="5.0" 
    xmlns:xl="http://www.w3.org/1999/xlink" 
    xmlns:xi="http://www.w3.org/2001/XInclude"
    xsi:schemaLocation="http://docbook.org/ns/docbook ../../content/dtd/docbook.xsd"
    xmlns="http://docbook.org/ns/docbook">

      
    <title><anchor xml:id="TheMarketingApplication"/>The Marketing Application.</title>

    <para>
        The marketing application is supporting you to create, select and follow sales opportunities
        in order to create sales orders for the company.
    </para>
    
    <section>
        <title>Marketing, CRM and SFA in Apache OFBiz, an overview.</title>
        <para>
            It is very much based on the party application as its source.
            Records from the party application are selected with only one basic reason: a possible sale in the future.
            That also means that records in the party manager should be complete, especially the role is pretty important.
            Not All roles, but at least 'lead' 'contact' and 'Account' should be defined. 
        </para>
    
    </section>

    <xi:include href="../data/helpdata/HELP_MARKETING.xml" />
    <xi:include href="../data/helpdata/HELP_SFA.xml" />
</chapter>