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| <a NAME="top"><h1>NetBeans Evangelism Initiatives</h1></a> |
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| <p>The NetBeans Evangelism team is involved in many on-going efforts |
| to aid in the growth and popularity among developers, users and the public. |
| Our aim is: Attract, integrate, recognize, explore, network and assist |
| individuals to realize the opportunities that exist around NetBeans IDE, |
| NetBeans Platform, NetBeans EDU and the NetBeans community.</p> |
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| <p><h2>NetBeans Partners</h2> |
| <p> |
| You, members of the NetBeans community, are integral to the success of NetBeans! |
| The NetBeans Partner Programs provide an opportunity for those of the NetBeans community |
| who are adding value to NetBeans users to have a formal relationship with NetBeans |
| and be recognized and rewarded for your efforts. |
| The <a href="../../../community/partners/index.html">NetBeans Partners Program</a> |
| supports two types of partners: Strategic Partners and Community Partners. |
| <ul> |
| <li> |
| <p><a href="../../../community/partners/strategic.html">NetBeans Strategic Partners</a> |
| are companies that are providing added value to the NetBeans community |
| by building NetBeans plug-ins or add-ons, recommending NetBeans to their developer community |
| or standardizing large-scale internal development teams on NetBeans.</p> |
| </li> |
| <li> |
| <p><a href="../../../community/partners/community.html">NetBeans Community Partners</a> |
| are individuals or companies who endorse NetBeans |
| as a development environment and/or application platform. |
| Community Partners may contribute code to the open-source NetBeans code base, |
| promote NetBeans by giving presentations, training and writing articles or books.</p> |
| </li> |
| </ul> |
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| <p><h2>The NetBeans Dream Team</h2> |
| <a href="../../../community/contribute/dreamteam.html">NetBeans Dream Team</a> |
| is a community-driven group of highly skilled NetBeans users. |
| They participate at NetBeans developer events, on mailing lists and developer forums, |
| providing new, interesting and informative content as well as |
| developing new and creative ways to promote NetBeans.</p> |
| <p>Now that the charter members have been selected from the nominations, |
| membership will be decided by Dream Team members. |
| People get invited because they get noticed. |
| People get noticed because they are acting as if they are already Dream Team members. |
| The best way to become a member is to start acting like one! |
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| <p><h2>NetBeans Visual Identity Guidelines (Collateral and Branding)</h2> |
| |
| <p>Collecting all of NetBeans literature and procedures dealing with |
| the specific products should be available online. These are to become the standard in |
| graphics and printed material to be made available for viewing, |
| downloading and in proper print ready form. |
| The goal is to have the major product informational documents |
| made readily available for distribution in the worlds major languages or where there is demand. |
| </p> |
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| <h3>Icons and Banners</h3> |
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| <p>If you are building an application that is a distribution of NetBeans, |
| you can help NetBeans itself evolve faster and better by making it visible |
| that what you are distributing is built on NetBeans. |
| For this reason, we ask you to include |
| <a href="../../../community/teams/evangelism/collateral.html">Built on NetBeans</a> icons |
| in the application's splash screen and web content. |
| Also if a company or individual is building plug-ins for the NetBeans IDE |
| or another app built on NetBeans, you can include these |
| <a href="../../../community/teams/evangelism/collateral.html">graphics, |
| with links to the NetBeans web site</a>.</p> |
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| <h3>Resources and Presentations</h3> |
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| <p>Presentations play a role more than ever in today's society. |
| It is not always you, the developer or user, who chooses which products your team will use. |
| Presentations are an effective medium in which a point can be made |
| quickly and attractively while maintaining a high standard of informative content. |
| Our presentation include Flash presentations, PowerPoint and other graphics. |
| Use them for local event participation, downloading, and an introduction to NetBeans.</p> |
| <p>We provide you with publicly available |
| <a href="https://netbeans.org/kb/docs/screencasts.html">video demos</a> and |
| <a href="presentations.html">NetBeans Evangelism presentations</a> to download.</p> |
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| <p><h2>Event Participation</h2></a> |
| <br>NetBeans is being used through-out the world therefore it is impossible |
| for a set group of individuals to attend even some of the most important events. |
| This is where an active focus effort can network and organize a local presence |
| for many trade-shows and other events that would not be attended by a NetBeans |
| representative. We need to organize physical attendance at shows |
| using our current community and partners to attract new users and ensure that we are visible.</p> |
| <p>Please use the <a href="../../../community/news/calendar.html">calendar</a> available |
| on our <a href="../../../community/news/index.html">news</a> page |
| to announce events in your region and use the Evangelism mailing list |
| to organize a presence. To get an event listed please |
| <a href="https://netbeans.org/about/contact_form.html?to=2">get in contact</a>.</p> |
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| <p><h2>Localization Effort</h2></a> |
| <br>Not everybody can read and/or write in English. |
| The <a href="http://nblocalization.netbeans.org//">NetBeans localization project</a> |
| is attempting to bring to people of various countries information concerning |
| NetBeans in their native language. These efforts include: |
| localization of the NetBeans IDE, translated editions of news & Sprout, translations of important |
| documents and helping on 2nd language mailing lists. |
| Also we can assist through templates to aid in the creation |
| of a local language NetBeans community web site. |
| If you are interested in setting up a local language please |
| <a href="https://netbeans.org/about/contact_form.html?to=2">make your proposals</a> |
| on the Evangelism mailing list or email the web team.</p> |
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| <p><h2>News & Press Kits</h2></a> |
| <br>It is important to monitor how the media is reacting toward NetBeans. |
| If you see an article about NetBeans please send a link to the Evangelism mailing list |
| after you check our <a href="../../../about/press/articles.html">In the Press archives</a>. |
| You can also help by responding to any article that you feel does not portray our community views. |
| It is advised that this is discussed with the Evangelism community prior to any action. |
| Any other ideas as with any of the initiatives is happily welcomed.</p> |
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| <p><h2>Strategic Marketing</h2></a> |
| |
| <br>Part of understanding NetBeans is understanding the market |
| and also the people and companies competing for the top positions. |
| Our efforts are broken into |
| two main categories which consists of further subcategories.</p> |
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| <p><b>Research</b><ul> |
| <li>Targeting - investigating the types of users and their needs</li> |
| <li>Benchmarking - analyzing the competitors, the market, and assets of NetBeans.org</li> |
| <li>Product Development - defining an appropriate design/specification of product features based on the market requirements</li> |
| <li>Unique Selling Proposition - provide the product with a distinct identity; branding</li></ul> |
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| <br><b>Communication</b><ul> |
| <li>Advertisement & Public Relations - communicate the result to the users, establish contact to the media</li> |
| <li>Market Feedback - start a continuous dialog between the user and developer</li> |
| <li>Distribution - develop channels of distribution and trade alliances</li> |
| <li>Process Organization - monitoring and responding to member wishes, ideas and external suggestions</li> |
| </ul></p> |
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