nbm-maven-plugin/src/site/resources/masterjnlp.txt

<?xml version="1.0" encoding="UTF-8"?>
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    http://www.apache.org/licenses/LICENSE-2.0
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<!DOCTYPE jnlp PUBLIC "-//Sun Microsystems, Inc//DTD JNLP Discriptor 1.5//EN" "http://java.sun.com/dtd/JNLP-1.5.dtd">
<jnlp spec="1.0+" codebase="${jnlp.codebase}">
  <information>
      <title>${app.title}</title>
      <vendor>${app.title} vendor</vendor>
      <description>${app.name} application</description>
      <icon href="${app.icon}"/>
  </information>
  <security><all-permissions/></security>
  <resources>
    <!-- The following property is needed when running with unsigned jars: -->
    <property name="netbeans.jnlp.fixPolicy" value="${netbeans.jnlp.fixPolicy}"/>
    <extension name='branding' href='branding.jnlp' />
    <j2se version="1.5+"/>
    <jar href="startup.jar"/>
    <property name="netbeans.user" value="${user.home}/.${branding.token}"/>

<!-- The following line will be replaced with an automatically generated list of resources: -->
    ${jnlp.resources}
  </resources>
  <resources os="Mac OS X">
      <property name="netbeans.user" value="${user.home}/Library/Application Support/${branding.token}"/>
  </resources>
  <application-desc>
    <argument>--branding</argument>
    <argument>${branding.token}</argument>
  </application-desc>
</jnlp>