archetype/netbeans-platform-app-archetype/src/main/resources/archetype-resources/pom.xml

<?xml version="1.0" encoding="UTF-8"?>
#set( $D = '$' )
<project xmlns="http://maven.apache.org/POM/4.0.0" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
         xsi:schemaLocation="http://maven.apache.org/POM/4.0.0 http://maven.apache.org/xsd/maven-4.0.0.xsd">
    <modelVersion>4.0.0</modelVersion>

    <groupId>${groupId}</groupId>
    <artifactId>${artifactId}-parent</artifactId>
    <version>${version}</version>
    <packaging>pom</packaging>

    <name>${artifactId}-parent</name>

    <repositories>
        <!--
        Repository hosting NetBeans modules, especially APIs.
        Versions are based on IDE releases, e.g.: RELEASE691
        To create your own repository, use: nbm:populate-repository
        -->
        <repository>
            <id>netbeans</id>
            <name>NetBeans</name>
            <url>http://bits.netbeans.org/nexus/content/groups/netbeans/</url>
        </repository>
    </repositories>

    <build>
        <pluginManagement>
            <plugins>
                <plugin>
                    <groupId>org.codehaus.mojo</groupId>
                    <artifactId>nbm-maven-plugin</artifactId>
                    <version>4.1</version>
                    <extensions>true</extensions>
                    <configuration>
                        <brandingToken>${D}{brandingToken}</brandingToken>
                        <cluster>${D}{brandingToken}</cluster>
                    </configuration>
                </plugin>
                <plugin>
                    <!-- NetBeans 6.9+ requires JDK 6, starting NetBeans 7.4 source 1.7 is required -->
                    <groupId>org.apache.maven.plugins</groupId>
                    <artifactId>maven-compiler-plugin</artifactId>
                    <version>2.5.1</version>
                    <configuration>
                        <source>1.7</source>
                        <target>1.7</target>
                    </configuration>
                </plugin>
            <plugin>
                <groupId>org.apache.maven.plugins</groupId>
                <artifactId>maven-jar-plugin</artifactId>
                <version>2.4</version>
            </plugin>
            </plugins>
        </pluginManagement>
    </build>

    <modules>
        <module>branding</module>
        <module>application</module>
    </modules>

    <properties>
        <netbeans.version>${netbeansVersion}</netbeans.version>
## XXX better to pass toLowerCase(java.util.Locale.ENGLISH), to fix Turkish problem, but Velocity rejects that syntax
## XXX some other patterns are also rejected by NbBundle; it wants /[a-z][a-z0-9]*(_[a-z][a-z0-9]*)*/
        <brandingToken>${artifactId.toLowerCase().replaceAll("[^a-z0-9]+", "")}</brandingToken>
    </properties>
</project>