diff --git a/pom.xml b/pom.xml
index 3683da1..f4c22cc 100644
--- a/pom.xml
+++ b/pom.xml
@@ -33,7 +33,7 @@
     <artifactId>ki-root</artifactId>
     <packaging>pom</packaging>
 
-    <version>1.0-SNAPSHOT</version>
+    <version>1.0-incubating-SNAPSHOT</version>
     <name>Apache Ki</name>
 
     <url>http://incubator.apache.org/ki/</url>