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<h1>Guide :: Podling Press Kit</h1>
</div>
<div class="article-body">
Estimated Reading Time: <span class="eta"></span>
<p><div id="toc" class="toc">
<div id="toctitle">Table of Contents</div>
<ul class="sectlevel1">
<li><a href="#apache_incubator_graphics">Apache Incubator Graphics</a></li>
<li><a href="#downloadable_graphics">Downloadable Graphics</a>
<ul class="sectlevel2">
<li><a href="#official_incubator_logo">Official Incubator Logo</a></li>
<li><a href="#red_on_white_version_of_logo">Red-On-White Version of Logo</a></li>
<li><a href="#black_on_white_version_of_logo">Black-On-White Version of Logo</a></li>
<li><a href="#white_on_black_version_of_logo">White-On-Black Version of Logo</a></li>
</ul>
</li>
<li><a href="#powered_by_apache_incubator_podling_logos">"Powered By" Apache Incubator Podling Logos</a>
<ul class="sectlevel2">
<li><a href="#template_and_usage">Template and Usage</a></li>
</ul>
</li>
</ul>
</div>
<div class="sect1">
<h2 id="apache_incubator_graphics">Apache Incubator Graphics</h2>
<div class="sectionbody">
<div class="paragraph">
<p>This page contains various graphical assets that Apache Incubator podlings and their communities can use.
The Apache Software Foundation owns all Apache-related trademarks, service marks, and graphic logos. Our <a href="http://www.apache.org/foundation/marks/">formal Trademark Policy</a> addresses allowable uses and how to contact us for permissions.</p>
</div>
<div class="paragraph">
<p>The Apache Incubator provides two main types of graphic:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>Incubator Graphics - the official Apache Incubator logo</p>
</li>
<li>
<p>“Powered By” Apache Incubator Logos - to be used by Apache Incubator podlings</p>
</li>
</ul>
</div>
<div class="paragraph">
<p>Please note that each Apache podling provides and maintains their own official project logo on their home page. The best place to ask for a copy of a project logo is on the podling&#8217;s dev@ mailing list.</p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="downloadable_graphics">Downloadable Graphics</h2>
<div class="sectionbody">
<div class="paragraph">
<p>This section contains downloadable graphics of the Apache Incubator logo.</p>
</div>
<div class="paragraph">
<p>REMINDER: all graphics/images/logos are trademarks of the ASF. You must not use them without appropriate attribution and permission from the ASF. See our formal Trademark Policy for more details. We are a vendor-neutral public charity that provides independent governance to all Apache projects, so you must use care when displaying the feather, and ensure it&#8217;s clear that it&#8217;s referring to the ASF as an independent organization.</p>
</div>
<div class="sect2">
<h3 id="official_incubator_logo">Official Incubator Logo</h3>
<div class="paragraph">
<p>This is the latest version of the Apache Incubator logo, as launched in March 2017. Use this logo on ALL podling website pages during the incubation process.</p>
</div>
<div class="paragraph">
<p><span class="image"><img src="/images/incubator_feather_egg_logo.png" alt="incubator feather egg logo"></span></p>
</div>
<div class="paragraph">
<p><a href="/images/SVG/apache_incubator.svg">SVG</a> | <a href="/images/PDF/apache_incubator.pdf">PDF</a> | <a href="/images/EPS/apache_incubator_RGB.eps">EPS - RGB</a> | <a href="/images/EPS/apache_incubator_CMYK.eps">EPS - CMYK</a></p>
</div>
</div>
<div class="sect2">
<h3 id="red_on_white_version_of_logo">Red-On-White Version of Logo</h3>
<div class="paragraph">
<p>The red-on-white version of the Apache Incubator Logo is</p>
</div>
<div class="paragraph">
<p><span class="image"><img src="/images/incubator_feather_egg_logo_red_crop.png" alt="incubator feather egg logo red crop"></span></p>
</div>
<div class="paragraph">
<p><a href="/images/SVG/apache_incubator_red.svg">SVG</a> | <a href="/images/PDF/apache_incubator_red.pdf">PDF</a> | <a href="/images/EPS/apache_incubator_red_RGB.eps">EPS - RGB</a> | <a href="/images/EPS/apache_incubator_red_CMYK.eps">EPS - CMYK</a></p>
</div>
</div>
<div class="sect2">
<h3 id="black_on_white_version_of_logo">Black-On-White Version of Logo</h3>
<div class="paragraph">
<p>The black-on-white version of the Apache Incubator Logo is</p>
</div>
<div class="paragraph">
<p><span class="image"><img src="/images/incubator_feather_egg_logo_wb_crop.png" alt="incubator feather egg logo wb crop"></span></p>
</div>
<div class="paragraph">
<p><a href="/images/SVG/apache_incubator_black.svg">SVG</a> | <a href="/images/PDF/apache_incubator_black.pdf">PDF</a> | <a href="/images/EPS/apache_incubator_black_RGB.eps">EPS - RGB</a> | <a href="/images/EPS/apache_incubator_black_CMYK.eps">EPS - CMYK</a></p>
</div>
</div>
<div class="sect2">
<h3 id="white_on_black_version_of_logo">White-On-Black Version of Logo</h3>
<div class="paragraph">
<p>The white-on-black version of the Apache Incubator Logo is</p>
</div>
<div class="paragraph">
<p><span class="image"><img src="/images/incubator_feather_egg_logo_bw_crop.png" alt="incubator feather egg logo bw crop"></span></p>
</div>
<div class="paragraph">
<p><a href="/images/SVG/apache_incubator_white.svg">SVG</a> | <a href="/images/PDF/apache_incubator_white.pdf">PDF</a> | <a href="/images/EPS/apache_incubator_white_RGB.eps">EPS - RGB</a> | <a href="/images/EPS/apache_incubator_white_CMYK.eps">EPS - CMYK</a></p>
</div>
</div>
</div>
</div>
<div class="sect1">
<h2 id="powered_by_apache_incubator_podling_logos">"Powered By" Apache Incubator Podling Logos</h2>
<div class="sectionbody">
<div class="paragraph">
<p>Inspired by the ASF’s “Powered by Apache” logo [LINK], the “Apache Incubator Podling” logo helps maintain the unique identity of each Apache podling while it undergoes development in the Apache Incubator. We encourage all Apache podlings and their communities to proudly display “Apache Incubator Podling” assets on their websites, documentation, marketing materials, etc.</p>
</div>
<div class="paragraph">
<p>Guidelines for the appropriate use of the “Powered By Apache” logos include:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>You may use the standalone “Powered By” Apache Incubator and “Apache Incubator Podling” circular banded logos standalone, with just the Apache Incubator logomark (denoting general use of an Apache Incubator podling), or in combination with an official Apache podling logo.</p>
</li>
<li>
<p>You may not alter the official podling logo in any way other than removing/separating the name(s) where applicable, as approved by the associated Podling Project Management Committee (PPMC).</p>
</li>
<li>
<p>You must associate the appropriate trademark symbol(s), such as ® or ™, with the podling&#8217;s logo, if applicable.</p>
</li>
<li>
<p>You must not alter the “Powered By” logo&#8217;s circular band format, font, or color in any way.</p>
</li>
<li>
<p>You must not rotate, animate, distorte, or otherwise alter the logo and/or its contents, nor use it as a graphic element, background, or pattern.</p>
</li>
<li>
<p>You must not translate or localize the logo and/or its contents, nor add versioning numbers or other unauthorized words to it.</p>
</li>
<li>
<p>The preferred background color for the logo is white; however, the logo may appear on colored, black, or image/photographic backgrounds providing this does not compromise the logo&#8217;s legibility.</p>
</li>
<li>
<p>You may resizeb the logo and produced it in multiple file formats as required by the Podling Project Management Committee, with a preferred minimum size of 80 pixels high in web/online applications (where possible) to ensure legibility.</p>
</li>
<li>
<p>You may not under any circumstances, incorporate the logo with a third party&#8217;s company name, product name, or logo(s), or adopt marks and/or logos that are confusingly similar to or imply improper association with The Apache Software Foundation.</p>
</li>
<li>
<p>Third parties and programs may not use official Apache project or podling logos and/or create alternate logos or identifying marks relating to any Apache project, without written permission from the associated Podling Project Management Committee and/or ASF Brand Management.</p>
</li>
</ul>
</div>
<div class="paragraph">
<p>We have a <a href="https://www.apache.org/foundation/marks/faq/#poweredby">trademark use policy for the "Powered By" phrase</a>.</p>
</div>
<div class="paragraph">
<p>In addition, official Apache Project pages and documentation on apache.org must use the appropriate trademark symbols on the respective Project logo, along with the following footnote: "Apache, Apache [PODLING NAME], and the Apache [PODLING NAME] logo are registered trademarks or trademarks of The Apache Software Foundation in the U.S. and/or other countries."</p>
</div>
<div class="sect2">
<h3 id="template_and_usage">Template and Usage</h3>
<div class="sect3">
<h4 id="standalone_powered_by_apache_incubator_logo">Standalone "Powered By" Apache Incubator Logo</h4>
<div class="paragraph">
<p><span class="image"><img src="/images/incubator_ring_logo.png" alt="incubator ring logo" height="200"></span></p>
</div>
</div>
<div class="sect3">
<h4 id="per_project_powered_by_logos">Per-Project Powered By Logos</h4>
<div class="paragraph">
<p>Logos for individual podlings, such as the ones below, are available in jpg, psd, and eps format. You can retrieve them by requesting:</p>
</div>
<div class="paragraph">
<p><span class="image"><img src="/images/incubator_power_ring.jpg" alt="incubator power ring" height="200"></span>
<span class="image"><img src="/images/incubator_ring_airflow.jpg" alt="incubator ring airflow" height="200"></span></p>
</div>
<div class="paragraph">
<p>For example, you can create the “Apache Incubator Podling” logo for Apache Airflow by retrieving the Airflow logo from <a href="http://airflow.incubator.apache.org/_images/pin_large.png">http://airflow.incubator.apache.org/_images/pin_large.png</a>.
If you are unable to find the logo you are looking for, contact the podling’s mailing list.</p>
</div>
</div>
<div class="sect3">
<h4 id="template_for_the_creation_of_powered_by_logos">Template For the Creation of Powered By Logos</h4>
<div class="paragraph">
<p><span class="image"><img src="/images/template_airflow.jpg" alt="template airflow" height="200"></span>
<span class="image"><img src="/images/template_hawq.jpg" alt="template hawq" height="200"></span>
<span class="image"><img src="/images/template_spot.jpg" alt="template spot" height="200"></span></p>
</div>
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<p class="muted credit">&copy; 2021 The Apache Software Foundation | Licensed under the Apache License, Version 2.0.<br/>
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