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<h1>Guide :: Incubator Branding Guide</h1>
</div>
<div class="article-body">
Estimated Reading Time: <span class="eta"></span>
<p><div id="toc" class="toc">
<div id="toctitle">Table of Contents</div>
<ul class="sectlevel1">
<li><a href="#publicity_throughout_the_incubation_process">Publicity throughout the Incubation Process</a></li>
<li><a href="#naming">Naming</a></li>
<li><a href="#disclaimers">Disclaimers</a></li>
<li><a href="#incubator_logo">Incubator Logo</a></li>
<li><a href="#publicity_activities">Publicity activities</a></li>
<li><a href="#response_to_unapproved_statements">Response to Unapproved Statements</a></li>
</ul>
</div>
<div id="preamble">
<div class="sectionbody">
<div class="paragraph">
<p>Podlings are, by definition, not yet fully accepted as part of the
Apache Software Foundation. Therefore, they are subject to additional
branding constraints, on top of the
<a href="http://www.apache.org/foundation/marks/responsibility">branding guidelines for top-level projects</a></p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="publicity_throughout_the_incubation_process">Publicity throughout the Incubation Process</h2>
<div class="sectionbody">
<div class="paragraph">
<p>There are three stages in a podling&#8217;s life-cycle that have an impact
on the types of "publicity seeking" (issuing press releases, seeding news stories, or otherwise affirmatively
seeking publicity) they can engage in:</p>
</div>
<div class="paragraph">
<p><strong>Podling is in proposal/or pre-code-drop process</strong>: No publicity
seeking is permitted. You cannot refer to the podling as <code>Apache
<em>Podling-Name</em></code> until the podling is officially in
Incubation, public mailing lists are active, and committers or contributors have submitted code into our repositories.</p>
</div>
<div class="paragraph">
<p><strong>Podling has been approved for incubation, podling has launched
public mailing lists, and podling has dropped code into
repository</strong>: You now <strong>MUST</strong> refer to the podling as 'Apache
<em>Podling-Name</em>' (see <a href="#Naming">Naming</a> below).
A podling and affiliated persons can issue press releases that
reference the podling, but cannot issue press releases with the
specific intent of announcing the podling. The podling can conduct
informal PR activities such as media outreach, blog publicity, etc.
The ASF will not issue any press releases for any podling at this
stage. The
<a href="http://www.apache.org/press/index.html#whoweare">Apache Press Team</a>
<strong>MUST</strong> review any releases by affiliated
organizations or groups to ensure they comply with our branding
guidelines.</p>
</div>
<div class="paragraph">
<p><strong>Podling has graduated from the Incubator</strong>: The Apache Public
Relations Committee is willing to issue formal press releases for all
podlings that successfully graduate from the Incubator and are
interested in issuing a press release. The ASF may also enter into a
joint press release with any other affiliated organizations or groups.</p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="naming">Naming</h2>
<div class="sectionbody">
<div class="paragraph">
<p>After a podling has been approved, the lists are created, and the initial
code drop has commenced, you <strong>MUST</strong> refer to the podling as <code>Apache
<em>Podling-Name</em></code> <strong>AND</strong> mention that the project is
under Incubation. Suitable mentions include:</p>
</div>
<div class="ulist">
<ul>
<li>
<p>Inclusion of the <code>http://<em>podling-name</em>.incubator.apache.org/</code> URL</p>
</li>
<li>
<p><code>Apache <em>Podling-Name</em> is currently undergoing Incubation at the Apache Software Foundation</code>.</p>
</li>
</ul>
</div>
<div class="paragraph">
<p>The Incubator PMC (IPMC) must approve other references before you publish them. You only need to make these statements upon the first reference to the podling in a document.</p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="disclaimers">Disclaimers</h2>
<div class="sectionbody">
<div class="paragraph">
<p>Podling web sites MUST include a clear disclaimer on their
website and in all documentation (including releases) stating that
they are in incubation. Podlings SHOULD use the following text for
all disclaimers (replace the underlined phrases as appropriate):</p>
</div>
<div class="quoteblock">
<blockquote>
<div class="paragraph">
<p>Apache <span class="underline">Podling-Name</span> is an effort
undergoing incubation at The Apache Software Foundation (ASF),
sponsored by the <span class="underline">name of Apache TLP sponsor</span>. Incubation is required of all
newly accepted projects until a further review indicates that the
infrastructure, communications, and decision making process have
stabilized in a manner consistent with other successful ASF projects.
While incubation status is not necessarily a reflection of the
completeness or stability of the code, it does indicate that the
project has yet to be fully endorsed by the ASF.</p>
</div>
</blockquote>
</div>
<div class="paragraph">
<p>Podlings wishing to use a different disclaimer message MUST have the
disclaimer approved by the Incubator PMC prior to use.</p>
</div>
<div class="paragraph">
<p>For releases, the text SHOULD be included in a separate DISCLAIMER file
stored alongside the NOTICE and LICENSE files.</p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="incubator_logo">Incubator Logo</h2>
<div class="sectionbody">
<div class="paragraph">
<p>Podlings websites should follow the logo description from <a href="press-kit.html">Press Kit for Podlings</a>.</p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="publicity_activities">Publicity activities</h2>
<div class="sectionbody">
<div class="paragraph">
<p>Podlings <strong>MUST</strong> coordinate with the Apache Public Relations Committee on
all their publicity activities.</p>
</div>
<div class="paragraph">
<p>Media activities in the Open Source space can be difficult to negotiate even for experienced professionals. The ASF’s Marketing &amp; Publicity team understands this space and it is in the best interests of all that you consult with them prior to embarking on formal outreach or related publicity. Refer to the <a href="https://incubator.apache.org/guides/publicity.html">Apache Podling Publicity/Media Guidelines</a> or contact ASF Marketing &amp; Publicity at press(at)apache(dot)org for more information.</p>
</div>
</div>
</div>
<div class="sect1">
<h2 id="response_to_unapproved_statements">Response to Unapproved Statements</h2>
<div class="sectionbody">
<div class="paragraph">
<p>The Apache Public Relations Committee SHALL affirmatively and publicly
respond to any unapproved statements surrounding podlings which are factually
incorrect.</p>
</div>
</div>
</div></p>
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