diff --git a/download.html b/download.html
index 432bb5f..9d05fd6 100644
--- a/download.html
+++ b/download.html
@@ -1029,6 +1029,12 @@
                 </tbody>
             </table>
             <h3>BINARY RELEASES</h3>
+            <p>
+                Binary release packages are provided for your convenience and not considered as primary
+                release artifacts of the ASF. It's recommended to verify a release downloadable, following
+                <a href="#verification">this guidelines</a>. For more information about Apache release policy see
+                <a href="http://www.apache.org/dev/release.html#what" target="_blank">What is a Release?</a>
+            </p>
             <table class="table table-bordered table-striped">
                 <thead>
                 <tr>