diff --git a/helix-admin-webapp/pom.xml b/helix-admin-webapp/pom.xml
index a025edb..106187e 100644
--- a/helix-admin-webapp/pom.xml
+++ b/helix-admin-webapp/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.helix</groupId>
     <artifactId>helix</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/helix-agent/pom.xml b/helix-agent/pom.xml
index 224abe2..d7f39d0 100644
--- a/helix-agent/pom.xml
+++ b/helix-agent/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.helix</groupId>
     <artifactId>helix</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
   <artifactId>helix-agent</artifactId>
   <packaging>bundle</packaging>
diff --git a/helix-core/pom.xml b/helix-core/pom.xml
index 7b3fc17..6accbc3 100644
--- a/helix-core/pom.xml
+++ b/helix-core/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.helix</groupId>
     <artifactId>helix</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/helix-front/pom.xml b/helix-front/pom.xml
index 8b6114f..bd50a42 100644
--- a/helix-front/pom.xml
+++ b/helix-front/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.helix</groupId>
     <artifactId>helix</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/helix-rest/pom.xml b/helix-rest/pom.xml
index 5beb6b8..16ac574 100644
--- a/helix-rest/pom.xml
+++ b/helix-rest/pom.xml
@@ -21,7 +21,7 @@
   <parent>
     <groupId>org.apache.helix</groupId>
     <artifactId>helix</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
   <modelVersion>4.0.0</modelVersion>
 
diff --git a/pom.xml b/pom.xml
index d4f2dc8..ef5c2bc 100644
--- a/pom.xml
+++ b/pom.xml
@@ -29,7 +29,7 @@
 
   <groupId>org.apache.helix</groupId>
   <artifactId>helix</artifactId>
-  <version>0.9.10-SNAPSHOT</version>
+  <version>0.9.10</version>
   <packaging>pom</packaging>
   <name>Apache Helix</name>
 
@@ -332,7 +332,7 @@
     <connection>scm:git:https://git-wip-us.apache.org/repos/asf/helix.git</connection>
     <developerConnection>scm:git:https://git-wip-us.apache.org/repos/asf/helix.git</developerConnection>
     <url>https://git-wip-us.apache.org/repos/asf?p=helix.git;a=summary</url>
-    <tag>HEAD</tag>
+    <tag>helix-0.9.10</tag>
   </scm>
   <issueManagement>
     <system>jira</system>
diff --git a/recipes/distributed-lock-manager/pom.xml b/recipes/distributed-lock-manager/pom.xml
index bc246dd..4283318 100644
--- a/recipes/distributed-lock-manager/pom.xml
+++ b/recipes/distributed-lock-manager/pom.xml
@@ -23,7 +23,7 @@
   <parent>
     <groupId>org.apache.helix.recipes</groupId>
     <artifactId>recipes</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
 
   <artifactId>distributed-lock-manager</artifactId>
diff --git a/recipes/pom.xml b/recipes/pom.xml
index 6890859..9f9f447 100644
--- a/recipes/pom.xml
+++ b/recipes/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.helix</groupId>
     <artifactId>helix</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
   <groupId>org.apache.helix.recipes</groupId>
   <artifactId>recipes</artifactId>
diff --git a/recipes/rabbitmq-consumer-group/pom.xml b/recipes/rabbitmq-consumer-group/pom.xml
index 17571ce..725264a 100644
--- a/recipes/rabbitmq-consumer-group/pom.xml
+++ b/recipes/rabbitmq-consumer-group/pom.xml
@@ -24,7 +24,7 @@
   <parent>
     <groupId>org.apache.helix.recipes</groupId>
     <artifactId>recipes</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
 
   <artifactId>rabbitmq-consumer-group</artifactId>
diff --git a/recipes/rsync-replicated-file-system/pom.xml b/recipes/rsync-replicated-file-system/pom.xml
index f9bb3ce..ab73608 100644
--- a/recipes/rsync-replicated-file-system/pom.xml
+++ b/recipes/rsync-replicated-file-system/pom.xml
@@ -23,7 +23,7 @@
   <parent>
     <groupId>org.apache.helix.recipes</groupId>
     <artifactId>recipes</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
 
   <artifactId>rsync-replicated-file-system</artifactId>
diff --git a/recipes/service-discovery/pom.xml b/recipes/service-discovery/pom.xml
index c1d255a..ffcdfb2 100644
--- a/recipes/service-discovery/pom.xml
+++ b/recipes/service-discovery/pom.xml
@@ -23,7 +23,7 @@
   <parent>
     <groupId>org.apache.helix.recipes</groupId>
     <artifactId>recipes</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
 
   <artifactId>service-discovery</artifactId>
diff --git a/recipes/task-execution/pom.xml b/recipes/task-execution/pom.xml
index a227b92..033af94 100644
--- a/recipes/task-execution/pom.xml
+++ b/recipes/task-execution/pom.xml
@@ -23,7 +23,7 @@
   <parent>
     <groupId>org.apache.helix.recipes</groupId>
     <artifactId>recipes</artifactId>
-    <version>0.9.10-SNAPSHOT</version>
+    <version>0.9.10</version>
   </parent>
 
   <artifactId>task-execution</artifactId>