starts removal of 'incubating'
diff --git a/README.md b/README.md
index 8aa2729..cf6e052 100644
--- a/README.md
+++ b/README.md
@@ -1,4 +1,4 @@
-# Apache Flagon UserALE.js (Incubating)
+# Apache Flagon UserALE.js
 
 ![Node.js CI](https://github.com/apache/incubator-flagon-useralejs/workflows/Node.js%20CI/badge.svg)
 ![Snyk Vulnerabilities for npm package](https://img.shields.io/snyk/vulnerabilities/npm/flagon-userale)