diff --git a/cassandra-storage/pom.xml b/cassandra-storage/pom.xml
index c9c1603..c1c6c97 100644
--- a/cassandra-storage/pom.xml
+++ b/cassandra-storage/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/common/pom.xml b/common/pom.xml
index 93bba8e..b14efab 100644
--- a/common/pom.xml
+++ b/common/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/examples/pom.xml b/examples/pom.xml
index 19f1e58..840bbec 100644
--- a/examples/pom.xml
+++ b/examples/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/hdfs-storage/pom.xml b/hdfs-storage/pom.xml
index 8039de6..fabd6af 100644
--- a/hdfs-storage/pom.xml
+++ b/hdfs-storage/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/indexing-hadoop/pom.xml b/indexing-hadoop/pom.xml
index e08c263..cd7f9dc 100644
--- a/indexing-hadoop/pom.xml
+++ b/indexing-hadoop/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/indexing-service/pom.xml b/indexing-service/pom.xml
index 46b15bb..c2b83ea 100644
--- a/indexing-service/pom.xml
+++ b/indexing-service/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/kafka-eight/pom.xml b/kafka-eight/pom.xml
index aab0dcb..9422d26 100644
--- a/kafka-eight/pom.xml
+++ b/kafka-eight/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/kafka-seven/pom.xml b/kafka-seven/pom.xml
index cef8d26..009860f 100644
--- a/kafka-seven/pom.xml
+++ b/kafka-seven/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/pom.xml b/pom.xml
index 54c6738..b111734 100644
--- a/pom.xml
+++ b/pom.xml
@@ -23,14 +23,14 @@
     <groupId>io.druid</groupId>
     <artifactId>druid</artifactId>
     <packaging>pom</packaging>
-    <version>0.6.28-SNAPSHOT</version>
+    <version>0.6.28</version>
     <name>druid</name>
     <description>druid</description>
     <scm>
         <connection>scm:git:ssh://git@github.com/metamx/druid.git</connection>
         <developerConnection>scm:git:ssh://git@github.com/metamx/druid.git</developerConnection>
         <url>http://www.github.com/metamx/druid</url>
-        <tag>${project.artifactId}-${project.version}</tag>
+        <tag>druid-0.6.28</tag>
     </scm>
 
     <prerequisites>
diff --git a/processing/pom.xml b/processing/pom.xml
index 2a42b43..aa2da39 100644
--- a/processing/pom.xml
+++ b/processing/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/rabbitmq/pom.xml b/rabbitmq/pom.xml
index 6e3e5dc..6d50c7e 100644
--- a/rabbitmq/pom.xml
+++ b/rabbitmq/pom.xml
@@ -9,7 +9,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/s3-extensions/pom.xml b/s3-extensions/pom.xml
index c66e8b5..ff96970 100644
--- a/s3-extensions/pom.xml
+++ b/s3-extensions/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/server/pom.xml b/server/pom.xml
index 8cf2f4e..38b77f0 100644
--- a/server/pom.xml
+++ b/server/pom.xml
@@ -28,7 +28,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>
diff --git a/services/pom.xml b/services/pom.xml
index 0c627bc..b6fda9c 100644
--- a/services/pom.xml
+++ b/services/pom.xml
@@ -27,7 +27,7 @@
     <parent>
         <groupId>io.druid</groupId>
         <artifactId>druid</artifactId>
-        <version>0.6.28-SNAPSHOT</version>
+        <version>0.6.28</version>
     </parent>
 
     <dependencies>