diff --git a/crunch-archetype/pom.xml b/crunch-archetype/pom.xml
index 0146221..56f2df9 100644
--- a/crunch-archetype/pom.xml
+++ b/crunch-archetype/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-archetype</artifactId>
diff --git a/crunch-contrib/pom.xml b/crunch-contrib/pom.xml
index 884d0dc..5bb3670 100644
--- a/crunch-contrib/pom.xml
+++ b/crunch-contrib/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
   
   <artifactId>crunch-contrib</artifactId>
diff --git a/crunch-core/pom.xml b/crunch-core/pom.xml
index 2818c3a..7146f18 100644
--- a/crunch-core/pom.xml
+++ b/crunch-core/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-core</artifactId>
diff --git a/crunch-dist/pom.xml b/crunch-dist/pom.xml
index 8575a8e..0cf28dd 100644
--- a/crunch-dist/pom.xml
+++ b/crunch-dist/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-dist</artifactId>
diff --git a/crunch-examples/pom.xml b/crunch-examples/pom.xml
index e28d553..d12fff1 100644
--- a/crunch-examples/pom.xml
+++ b/crunch-examples/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-examples</artifactId>
diff --git a/crunch-hbase/pom.xml b/crunch-hbase/pom.xml
index 53b1199..cb80726 100644
--- a/crunch-hbase/pom.xml
+++ b/crunch-hbase/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-hbase</artifactId>
diff --git a/crunch-hive/pom.xml b/crunch-hive/pom.xml
index 2426edf..b1526e8 100644
--- a/crunch-hive/pom.xml
+++ b/crunch-hive/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
   
   <artifactId>crunch-hive</artifactId>
diff --git a/crunch-kafka/pom.xml b/crunch-kafka/pom.xml
index 961b106..8559565 100644
--- a/crunch-kafka/pom.xml
+++ b/crunch-kafka/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-kafka</artifactId>
diff --git a/crunch-lambda/pom.xml b/crunch-lambda/pom.xml
index ee6b2b3..f7dd997 100644
--- a/crunch-lambda/pom.xml
+++ b/crunch-lambda/pom.xml
@@ -22,7 +22,7 @@
     <parent>
         <groupId>org.apache.crunch</groupId>
         <artifactId>crunch-parent</artifactId>
-        <version>1.0.0-SNAPSHOT</version>
+        <version>0.15.0</version>
     </parent>
     <properties>
         <java.source.version>1.8</java.source.version>
diff --git a/crunch-scrunch/pom.xml b/crunch-scrunch/pom.xml
index a9d5f58..87e4ea0 100644
--- a/crunch-scrunch/pom.xml
+++ b/crunch-scrunch/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-scrunch</artifactId>
diff --git a/crunch-spark/pom.xml b/crunch-spark/pom.xml
index 233bb34..6756251 100644
--- a/crunch-spark/pom.xml
+++ b/crunch-spark/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-spark</artifactId>
diff --git a/crunch-test/pom.xml b/crunch-test/pom.xml
index 15901a8..9e8fceb 100644
--- a/crunch-test/pom.xml
+++ b/crunch-test/pom.xml
@@ -22,7 +22,7 @@
   <parent>
     <groupId>org.apache.crunch</groupId>
     <artifactId>crunch-parent</artifactId>
-    <version>1.0.0-SNAPSHOT</version>
+    <version>0.15.0</version>
   </parent>
 
   <artifactId>crunch-test</artifactId>
diff --git a/pom.xml b/pom.xml
index ae3716d..f6cbcfd 100644
--- a/pom.xml
+++ b/pom.xml
@@ -27,7 +27,7 @@
 
   <groupId>org.apache.crunch</groupId>
   <artifactId>crunch-parent</artifactId>
-  <version>1.0.0-SNAPSHOT</version>
+  <version>0.15.0</version>
   <packaging>pom</packaging>
 
   <name>Apache Crunch</name>
@@ -118,7 +118,7 @@
     <url>https://git-wip-us.apache.org/repos/asf?p=crunch.git</url>
     <connection>scm:git:https://git-wip-us.apache.org/repos/asf/crunch.git</connection>
     <developerConnection>scm:git:https://git-wip-us.apache.org/repos/asf/crunch.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>apache-crunch-0.15.0</tag>
   </scm>
 
   <issueManagement>