diff --git a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/camel-k.v1.0.0-m4-SNAPSHOT.clusterserviceversion.yaml b/deploy/olm-catalog/camel-k/1.0.0-M4/camel-k.v1.0.0-m4.clusterserviceversion.yaml
similarity index 98%
rename from deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/camel-k.v1.0.0-m4-SNAPSHOT.clusterserviceversion.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M4/camel-k.v1.0.0-m4.clusterserviceversion.yaml
index e6eeb7f..92456e7 100644
--- a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/camel-k.v1.0.0-m4-SNAPSHOT.clusterserviceversion.yaml
+++ b/deploy/olm-catalog/camel-k/1.0.0-M4/camel-k.v1.0.0-m4.clusterserviceversion.yaml
@@ -66,13 +66,13 @@
     capabilities: Basic Install
     categories: Integration & Delivery
     certified: "false"
-    containerImage: docker.io/apache/camel-k:1.0.0-M4-SNAPSHOT
+    containerImage: docker.io/apache/camel-k:1.0.0-M4
     createdAt: "2019-07-26T02:45:00Z"
     description: Apache Camel K is a lightweight integration platform, born on Kubernetes,
       with serverless superpowers.
     repository: https://github.com/apache/camel-k
     support: Camel
-  name: camel-k-operator.v1.0.0-m4-SNAPSHOT
+  name: camel-k-operator.v1.0.0-m4
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -185,7 +185,7 @@
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.namespace
-                image: docker.io/apache/camel-k:1.0.0-M4-SNAPSHOT
+                image: docker.io/apache/camel-k:1.0.0-M4
                 imagePullPolicy: IfNotPresent
                 name: camel-k-operator
                 resources: {}
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-build.yaml b/deploy/olm-catalog/camel-k/1.0.0-M4/crd-build.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-build.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M4/crd-build.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-camel-catalog.yaml b/deploy/olm-catalog/camel-k/1.0.0-M4/crd-camel-catalog.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-camel-catalog.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M4/crd-camel-catalog.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-integration-kit.yaml b/deploy/olm-catalog/camel-k/1.0.0-M4/crd-integration-kit.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-integration-kit.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M4/crd-integration-kit.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-integration-platform.yaml b/deploy/olm-catalog/camel-k/1.0.0-M4/crd-integration-platform.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-integration-platform.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M4/crd-integration-platform.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-integration.yaml b/deploy/olm-catalog/camel-k/1.0.0-M4/crd-integration.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M4-SNAPSHOT/crd-integration.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M4/crd-integration.yaml
diff --git a/deploy/operator-deployment.yaml b/deploy/operator-deployment.yaml
index 9ff5e03..4939e62 100644
--- a/deploy/operator-deployment.yaml
+++ b/deploy/operator-deployment.yaml
@@ -39,7 +39,7 @@
       serviceAccountName: camel-k-operator
       containers:
         - name: camel-k-operator
-          image: docker.io/apache/camel-k:1.0.0-M4-SNAPSHOT
+          image: docker.io/apache/camel-k:1.0.0-M4
           command:
           - kamel
           - operator
diff --git a/deploy/resources.go b/deploy/resources.go
index c531fb9..872c22b 100644
--- a/deploy/resources.go
+++ b/deploy/resources.go
@@ -9870,7 +9870,7 @@
       serviceAccountName: camel-k-operator
       containers:
         - name: camel-k-operator
-          image: docker.io/apache/camel-k:1.0.0-M4-SNAPSHOT
+          image: docker.io/apache/camel-k:1.0.0-M4
           command:
           - kamel
           - operator
diff --git a/go.sum b/go.sum
index 3b69a14..05a5aed 100644
--- a/go.sum
+++ b/go.sum
@@ -284,6 +284,7 @@
 github.com/imdario/mergo v0.3.6/go.mod h1:2EnlNZ0deacrJVfApfmtdGgDfMuh/nq6Ok1EcJh5FfA=
 github.com/imdario/mergo v0.3.7 h1:Y+UAYTZ7gDEuOfhxKWy+dvb5dRQ6rJjFSdX2HZY1/gI=
 github.com/imdario/mergo v0.3.7/go.mod h1:2EnlNZ0deacrJVfApfmtdGgDfMuh/nq6Ok1EcJh5FfA=
+github.com/inconshreveable/mousetrap v1.0.0 h1:Z8tu5sraLXCXIcARxBp/8cbvlwVa7Z1NHg9XEKhtSvM=
 github.com/inconshreveable/mousetrap v1.0.0/go.mod h1:PxqpIevigyE2G7u3NXJIT2ANytuPF1OarO4DADm73n8=
 github.com/jmespath/go-jmespath v0.0.0-20180206201540-c2b33e8439af h1:pmfjZENx5imkbgOkpRUYLnmbU7UEFbjtDA2hxJ1ichM=
 github.com/jmespath/go-jmespath v0.0.0-20180206201540-c2b33e8439af/go.mod h1:Nht3zPeWKUH0NzdCt2Blrr5ys8VGpn0CEB0cQHVjt7k=
@@ -311,6 +312,7 @@
 github.com/kisielk/gotool v1.0.0/go.mod h1:XhKaO+MFFWcvkIS/tQcRk01m1F5IRFswLeQ+oQHNcck=
 github.com/konsorten/go-windows-terminal-sequences v0.0.0-20180402223658-b729f2633dfe/go.mod h1:T0+1ngSBFLxvqU3pZ+m/2kptfBszLMUkC4ZK/EgS/cQ=
 github.com/konsorten/go-windows-terminal-sequences v1.0.1/go.mod h1:T0+1ngSBFLxvqU3pZ+m/2kptfBszLMUkC4ZK/EgS/cQ=
+github.com/konsorten/go-windows-terminal-sequences v1.0.2 h1:DB17ag19krx9CFsz4o3enTrPXyIXCl+2iCXH/aMAp9s=
 github.com/konsorten/go-windows-terminal-sequences v1.0.2/go.mod h1:T0+1ngSBFLxvqU3pZ+m/2kptfBszLMUkC4ZK/EgS/cQ=
 github.com/kr/fs v0.0.0-20131111012553-2788f0dbd169/go.mod h1:glhvuHOU9Hy7/8PwwdtnarXqLagOX0b/TbZx2zLMqEg=
 github.com/kr/logfmt v0.0.0-20140226030751-b84e30acd515/go.mod h1:+0opPa2QZZtGFBFZlji/RkVcI2GknAs/DXo4wKdlNEc=
diff --git a/pkg/util/defaults/defaults.go b/pkg/util/defaults/defaults.go
index d677be3..bef8a8d 100644
--- a/pkg/util/defaults/defaults.go
+++ b/pkg/util/defaults/defaults.go
@@ -22,7 +22,7 @@
 
 const (
 	// Version --
-	Version = "1.0.0-M4-SNAPSHOT"
+	Version = "1.0.0-M4"
 
 	// DefaultCamelVersion --
 	DefaultCamelVersion = "3.0.0-RC3"
diff --git a/script/Makefile b/script/Makefile
index 99e56e8..e341322 100644
--- a/script/Makefile
+++ b/script/Makefile
@@ -14,7 +14,7 @@
 # limitations under the License.
 
 VERSIONFILE := pkg/util/defaults/defaults.go
-VERSION := 1.0.0-M4-SNAPSHOT
+VERSION := 1.0.0-M4
 LAST_RELEASED_VERSION := 1.0.0-M3
 RUNTIME_VERSION := 1.0.7
 RUNTIME_VERSION_CONSTRAINT := >=1.0.7