diff --git a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/camel-k.v1.0.0-m3-SNAPSHOT.clusterserviceversion.yaml b/deploy/olm-catalog/camel-k/1.0.0-M3/camel-k.v1.0.0-m3.clusterserviceversion.yaml
similarity index 98%
rename from deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/camel-k.v1.0.0-m3-SNAPSHOT.clusterserviceversion.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M3/camel-k.v1.0.0-m3.clusterserviceversion.yaml
index 0365efb..83d09fd 100644
--- a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/camel-k.v1.0.0-m3-SNAPSHOT.clusterserviceversion.yaml
+++ b/deploy/olm-catalog/camel-k/1.0.0-M3/camel-k.v1.0.0-m3.clusterserviceversion.yaml
@@ -66,13 +66,13 @@
     capabilities: Basic Install
     categories: Integration & Delivery
     certified: "false"
-    containerImage: docker.io/apache/camel-k:1.0.0-M3-SNAPSHOT
+    containerImage: docker.io/apache/camel-k:1.0.0-M3
     createdAt: "2019-07-26T02:45:00Z"
     description: Apache Camel K is a lightweight integration platform, born on Kubernetes,
       with serverless superpowers.
     repository: https://github.com/apache/camel-k
     support: Camel
-  name: camel-k-operator.v1.0.0-m3-SNAPSHOT
+  name: camel-k-operator.v1.0.0-m3
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -185,7 +185,7 @@
                   valueFrom:
                     fieldRef:
                       fieldPath: metadata.namespace
-                image: docker.io/apache/camel-k:1.0.0-M3-SNAPSHOT
+                image: docker.io/apache/camel-k:1.0.0-M3
                 imagePullPolicy: IfNotPresent
                 name: camel-k-operator
                 resources: {}
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-build.yaml b/deploy/olm-catalog/camel-k/1.0.0-M3/crd-build.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-build.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M3/crd-build.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-camel-catalog.yaml b/deploy/olm-catalog/camel-k/1.0.0-M3/crd-camel-catalog.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-camel-catalog.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M3/crd-camel-catalog.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-integration-kit.yaml b/deploy/olm-catalog/camel-k/1.0.0-M3/crd-integration-kit.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-integration-kit.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M3/crd-integration-kit.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-integration-platform.yaml b/deploy/olm-catalog/camel-k/1.0.0-M3/crd-integration-platform.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-integration-platform.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M3/crd-integration-platform.yaml
diff --git a/deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-integration.yaml b/deploy/olm-catalog/camel-k/1.0.0-M3/crd-integration.yaml
similarity index 100%
rename from deploy/olm-catalog/camel-k/1.0.0-M3-SNAPSHOT/crd-integration.yaml
rename to deploy/olm-catalog/camel-k/1.0.0-M3/crd-integration.yaml
diff --git a/deploy/operator-deployment.yaml b/deploy/operator-deployment.yaml
index bebf2b8..9524155 100644
--- a/deploy/operator-deployment.yaml
+++ b/deploy/operator-deployment.yaml
@@ -39,7 +39,7 @@
       serviceAccountName: camel-k-operator
       containers:
         - name: camel-k-operator
-          image: docker.io/apache/camel-k:1.0.0-M3-SNAPSHOT
+          image: docker.io/apache/camel-k:1.0.0-M3
           command:
           - kamel
           - operator
diff --git a/deploy/resources.go b/deploy/resources.go
index bfde5a3..4eb39bb 100644
--- a/deploy/resources.go
+++ b/deploy/resources.go
@@ -5064,7 +5064,7 @@
       serviceAccountName: camel-k-operator
       containers:
         - name: camel-k-operator
-          image: docker.io/apache/camel-k:1.0.0-M3-SNAPSHOT
+          image: docker.io/apache/camel-k:1.0.0-M3
           command:
           - kamel
           - operator
diff --git a/pkg/util/defaults/defaults.go b/pkg/util/defaults/defaults.go
index b4680f6..11b416e 100644
--- a/pkg/util/defaults/defaults.go
+++ b/pkg/util/defaults/defaults.go
@@ -22,7 +22,7 @@
 
 const (
 	// Version --
-	Version = "1.0.0-M3-SNAPSHOT"
+	Version = "1.0.0-M3"
 
 	// DefaultCamelVersion --
 	DefaultCamelVersion = "3.0.0-RC1"
diff --git a/script/Makefile b/script/Makefile
index a9b85a2..64f8186 100644
--- a/script/Makefile
+++ b/script/Makefile
@@ -14,8 +14,8 @@
 # limitations under the License.
 
 VERSIONFILE := pkg/util/defaults/defaults.go
-VERSION := 1.0.0-M3-SNAPSHOT
-LAST_RELEASED_VERSION := 1.0.0-M1
+VERSION := 1.0.0-M3
+LAST_RELEASED_VERSION := 1.0.0-M2
 RUNTIME_VERSION := 1.0.5
 RUNTIME_VERSION_CONSTRAINT := >=1.0.5
 CAMEL_VERSION := 3.0.0-RC1