Convert some of the HTML into Markdown

Generally four types of changes:

* <a> links to [text](url "title")
* blockquotes to >
* item lists to ###header and paragraphs
* <hr> to ----

Note: raw html cannot be indented (to avoid looking like a quote
block), so there are some dedents.

Small change to site.css as a start/demo for better formatting of
referenced tweets.
diff --git a/content/css/site.css b/content/css/site.css
index fc63bdb..26aae68 100644
--- a/content/css/site.css
+++ b/content/css/site.css
@@ -41,6 +41,10 @@
 	margin-left: 10px;
 }
 
+.tweets blockquote {
+	margin-left: 10px;
+}
+
 .highlight {
 	display: inline-block;
 	background-color: #f3f48e;
diff --git a/content/index.md b/content/index.md
index f3cd876..6b3bdf6 100644
--- a/content/index.md
+++ b/content/index.md
@@ -1,4 +1,4 @@
-Title: test page
+Title: Home
 
 <div class="row">
         <div class="container-box span8 offset2">
@@ -10,36 +10,37 @@
                     Keep track of features, tasks and bugs</p>
             </div>
             <div class="alert alert-success"><strong>2014-12-11</strong> - Version 0.8 has been released. <a href="https://www.apache.org/dyn/closer.cgi/bloodhound/apache-bloodhound-0.8.tar.gz">Download now</a></div>
-            <p>Standing on the shoulders of <a href="https://trac.edgewall.org/">Trac</a>, Apache Bloodhound is a free and open source project hosted by the <a href="https://www.apache.org">Apache Software Foundation</a>.</p>
-            <!--a href="https://twitter.com/apbloodhound" class="twitter-follow-button" data-show-count="false" data-dnt="true">Follow @apbloodhound</a-->
-            <!--iframe src="http://ghbtns.com/github-btn.html?user=apache&repo=bloodhound&type=watch&count=true"
+
+Standing on the shoulders of [Trac](https://trac.edgewall.org/), Apache Bloodhound is a free and open source project hosted by the [Apache Software Foundation](https://www.apache.org/).
+
+<!--a href="https://twitter.com/apbloodhound" class="twitter-follow-button" data-show-count="false" data-dnt="true">Follow @apbloodhound</a-->
+<!--iframe src="http://ghbtns.com/github-btn.html?user=apache&repo=bloodhound&type=watch&count=true"
   allowtransparency="true" frameborder="0" scrolling="0" width="110" height="20"></iframe-->
-              <hr>
-            <ul class="unstyled">
-                <li><h3>Multiple Products</h3>
-                    <p>Manage anything from your one pet project to dozens of commercial or open source products, and scale seamlessly in-between. The built-in Wiki allows you to make plans, create proposals and store other information.</p>
-                </li>
-                <li><h3>Powerful Search</h3>
-                    <p>The full-text search intelligently ranks results to help you find what you're looking for quickly. Or just type in the ticket id to navigate directly to it, and more.</p>
-                </li>
-                <li><h3>User-friendly design</h3>
-                    <p>New users wil find it easy starting out and learn many powerful features along the way. The dashboard provides an overview of work assigned to you, or watched by you, so you'll never lose track.</p>
-                </li>
-                <li><h3>Get involved!</h3>
-                    <p>
-                        <!--
+
+----
+
+#### Multiple Products
+Manage anything from your one pet project to dozens of commercial or open source products, and scale seamlessly in-between. The built-in Wiki allows you to make plans, create proposals and store other information.
+
+#### Powerful Search
+The full-text search intelligently ranks results to help you find what you're looking for quickly. Or just type in the ticket id to navigate directly to it, and more.
+
+#### User-friendly design
+New users wil find it easy starting out and learn many powerful features along the way. The dashboard provides an overview of work assigned to you, or watched by you, so you'll never lose track.
+
+#### Get involved!
+<!--
                         <a href="https://live.bloodhound.apache.org/bloodhound/products/BHD/wiki/BloodhoundContributing">It's easy to get involved</a>
                         -->
-                        It's easy to get involved and improve Bloodhound further.
-                        New contributors are always welcome.
-                    </p>
-                    <p>
-                        It's been a while since we've had a release of Bloodhound and the
+It's easy to get involved and improve Bloodhound further.
+New contributors are always welcome.
+
+It's been a while since we've had a release of Bloodhound and the
                         future direction of the project is currently being discussed. At
                         the moment the best way to get involved is to join the mailing
                         list. Please see below for more details.
-                    </p>
-                    <!--
+
+<!--
                     <p>
                         You can also help by
                         <a href="https://live.bloodhound.apache.org/bloodhound/products/BHD/">reporting bugs</a>,
@@ -50,20 +51,19 @@
                         .
                     </p>
                     -->
-                    <p>We'd love to hear from you.</p>
-                </li>
-                <li>
-                <h3>Mailing list</h3>
-                    <p>Join the discussion: dev@bloodhound.apache.org<br>
-                    To sign up send an email to <strong>dev-subscribe@bloodhound.apache.org</strong>.
+
+We'd love to hear from you.
+
+#### Mailing list
+Join the discussion: dev@bloodhound.apache.org<br>
+To sign up send an email to <strong>dev-subscribe@bloodhound.apache.org</strong>.
                     We always appreciate to hear from people who are interested in the project and discussions there are the main way of influencing it.
                     There is a
-                    <a class="ext-link" href="http://mail-archives.apache.org/mod_mbox/bloodhound-dev/">public archive of the mailing list</a>.
-                    </p>
-                </li>
-            </ul>
-            <hr>
-            <div class="download-area">
+                    [public archive of the mailing list](http://mail-archives.apache.org/mod_mbox/bloodhound-dev/).
+
+----
+
+<div class="download-area">
                 <p><h2>Download, try, contribute</h2></p>
                 <p>
                     <a class="btn btn-success" href="https://www.apache.org/dyn/closer.lua/bloodhound/apache-bloodhound-0.8.tar.gz">Download now</a>
@@ -85,36 +85,29 @@
                 <p>
                     <a class="btn btn-primary" href="https://web.archive.org/web/20211214163046/https://live.bloodhound.apache.org/bloodhound">Wiki + Issue tracker (archived Dec 14, 2021)</a>
                 </p>
-            </div>
-            <hr>
-            <ul class="unstyled tweets" style="margin-top: 30px;">
-                <h3>What others have to say:</h3>
-                <li>
-                    <blockquote class="twitter-tweet">
-                        <p>Apache Bloodhound - finally a better Trac. Time to upgrade my defect tracking setup</p>
-                        &mdash; Vincent Yu (@vyuniverse) <a href="https://twitter.com/vyuniverse/status/330423421945122816">May 3, 2013</a>
-                    </blockquote>
-                </li>
-                <li>
-                    <blockquote class="twitter-tweet">
-                        <p>Finally some <a href="https://twitter.com/search/%23OSS">#OSS</a> alternative and competition for <a href="https://twitter.com/search/%23JIRA">#JIRA</a>: Introducing <a href="https://twitter.com/search/%23Apache">#Apache</a> <a href="https://twitter.com/search/%23Bloodhound">#Bloodhound</a> <a href="http://t.co/t9ho5Herru" title="http://jaxenter.com/apache-bloodhound-a-new-breed-of-issue-tracker-46761.html">jaxenter.com/apache-bloodho…</a> via @<a href="https://twitter.com/jaxentercom">jaxentercom</a></p>
-                        &mdash; Alex Heusingfeld (@goldstift) <a href="https://twitter.com/goldstift/status/322403054655766528">April 11, 2013</a>
-                    </blockquote>
-                </li>
-                <li>
-                    <blockquote class="twitter-tweet">
-                        <p>Awesome product management software from Apache Bloodhound without the costs of Jira <a href="http://t.co/WluVAe6fC8" title="http://lnkd.in/36BgYh">lnkd.in/36BgYh</a></p>
-                        &mdash; Calum Miller (@cpamiller) <a href="https://twitter.com/cpamiller/status/321205151182491648">April 8, 2013</a>
-                    </blockquote>
-                </li>
-                <li>
-                    <blockquote class="twitter-tweet">
-                        <p>Apache Bloodhound improves upon Trac to enable multiple products. There goes my only reason for using Redmine. <a href="https://t.co/2bAK6LM5" title="https://issues.apache.org/bloodhound/">issues.apache.org/bloodhound/</a></p>
-                        &mdash; Karl Ostendorf (@chicagokarl) <a href="https://twitter.com/chicagokarl/status/247656964212019201">September 17, 2012</a>
-                    </blockquote>
-                </li>
-                <li>More tweets can be seen in <a href="https://twitter.com/apbloodhound/favorites">@ApBloodhound's favourites</a> and an <a href="https://twitter.com/search/realtime?q=%22apache%20bloodhound%22%20OR%20%22bloodhound.apache.org%22%20OR%20%22issues.apache.org%2Fbloodhound%22%20OR%20%23apbh&src=typd">Apache Bloodhound search</a>.
-                </li>
-            </ul>
-        </div>
+</div>
+
+----
+
+#### What others have to say:
+
+<div class="tweets">
+
+> Apache Bloodhound - finally a better Trac. Time to upgrade my defect tracking setup \
+>                        &mdash; Vincent Yu (@vyuniverse) [May 3, 2013](https://twitter.com/vyuniverse/status/330423421945122816)
+
+> Finally some [#OSS](https://twitter.com/search/%23OSS) alternative and competition for [#JIRA](https://twitter.com/search/%23JIRA): Introducing [#Apache](https://twitter.com/search/%23Apache) [#Bloodhound](https://twitter.com/search/%23Bloodhound) [jaxenter.com/apache-bloodho…](http://t.co/t9ho5Herru "http://jaxenter.com/apache-bloodhound-a-new-breed-of-issue-tracker-46761.html") via @[jaxentercom](https://twitter.com/jaxentercom) \
+>                        &mdash; Alex Heusingfeld (@goldstift) [April 11, 2013](https://twitter.com/goldstift/status/322403054655766528)
+
+> Awesome product management software from Apache Bloodhound without the costs of Jira [lnkd.in/36BgYh](http://t.co/WluVAe6fC8 "http://lnkd.in/36BgYh") \
+>                        &mdash; Calum Miller (@cpamiller) [April 8, 2013](https://twitter.com/cpamiller/status/321205151182491648)
+
+> Apache Bloodhound improves upon Trac to enable multiple products. There goes my only reason for using Redmine. [issues.apache.org/bloodhound/](https://t.co/2bAK6LM5 "https://issues.apache.org/bloodhound/") \
+>                        &mdash; Karl Ostendorf (@chicagokarl) [September 17, 2012](https://twitter.com/chicagokarl/status/247656964212019201)
+
+</div>
+
+More tweets can be seen in [@ApBloodhound's favourites](https://twitter.com/apbloodhound/favorites) and an [Apache Bloodhound search](https://twitter.com/search/realtime?q=%22apache%20bloodhound%22%20OR%20%22bloodhound.apache.org%22%20OR%20%22issues.apache.org%2Fbloodhound%22%20OR%20%23apbh&src=typd).
+
+</div><!-- container-box -->
 </div>