Update README.md minor layout fixes to aid readability
diff --git a/README.md b/README.md
index 844e64a..2746b02 100644
--- a/README.md
+++ b/README.md
@@ -2,25 +2,25 @@
 
 This project contains documents and templates to build a website that follows all the various required Apache Website Policies.
 
-* [Docusaurus based template](https://github.com/apache/apache-website-template/tree/docusaurus)
-* [Jekyll based template](https://github.com/apache/apache-website-template/tree/jekyll)
-* [Pelican based template](https://github.com/apache/template-site)
+* [Docusaurus-based template](https://github.com/apache/apache-website-template/tree/docusaurus)
+* [Jekyll-based template](https://github.com/apache/apache-website-template/tree/jekyll)
+* [Pelican-based template](https://github.com/apache/template-site)
 
 For policies and infrastructure:
 
 * [Managing your project website](https://infra.apache.org/project-site.html)
-* [Release Download Pages for Projects](https://infra.apache.org/release-download-pages.html)
-* [Privacy Policy for website](https://privacy.apache.org/policies/website-policy.html)
-* [APACHE PROJECT WEBSITE BRANDING POLICY](https://www.apache.org/foundation/marks/pmcs)
+* [Release download pages for projects](https://infra.apache.org/release-download-pages.html)
+* [Privacy policy for project websites](https://privacy.apache.org/policies/website-policy.html)
+* [Apache project website branding policy](https://www.apache.org/foundation/marks/pmcs)
 
 Moreover, we recommend current ASF projects to tag their website repo with the technology in use and "website". You can find some online cases like:
 
-* [Hugo based sites](https://github.com/search?q=topic:hugo+org:apache&type=Repositories)
-* [JBake based sites](https://github.com/search?q=topic:jbake+org:apache&type=Repositories)
+* [Hugo-based sites](https://github.com/search?q=topic:hugo+org:apache&type=Repositories)
+* [JBake-based sites](https://github.com/search?q=topic:jbake+org:apache&type=Repositories)
 
 ## Contact Us
 
-This project is maintained by the COMDEV PMC. You can contact us via:
+This project is maintained by the COMDEV PMC. You can contact us by:
 
-* [Submit an issue](https://github.com/apache/apache-website-template/issues/new) on GitHub
-* Send an email to the [dev mailing list](mailto:dev@community.apache.org) ([subscribe](mailto:dev-subscribe@community.apache.org))
\ No newline at end of file
+* [Submitting an issue](https://github.com/apache/apache-website-template/issues/new) on GitHub
+* Sending an email to the [dev mailing list](mailto:dev@community.apache.org) ([subscribe](mailto:dev-subscribe@community.apache.org))