diff --git a/assemble/pom.xml b/assemble/pom.xml
index 810a406..57c2c90 100644
--- a/assemble/pom.xml
+++ b/assemble/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo</artifactId>
   <packaging>pom</packaging>
diff --git a/core/pom.xml b/core/pom.xml
index ab1e9d4..607d8d1 100644
--- a/core/pom.xml
+++ b/core/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-core</artifactId>
   <name>Apache Accumulo Core</name>
diff --git a/docs/pom.xml b/docs/pom.xml
index 3130056..b1b8157 100644
--- a/docs/pom.xml
+++ b/docs/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-docs</artifactId>
   <packaging>pom</packaging>
diff --git a/examples/simple/pom.xml b/examples/simple/pom.xml
index 3ce69e3..bb874dd 100644
--- a/examples/simple/pom.xml
+++ b/examples/simple/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-examples-simple</artifactId>
diff --git a/fate/pom.xml b/fate/pom.xml
index bd9a3bf..8a7780a 100644
--- a/fate/pom.xml
+++ b/fate/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-fate</artifactId>
   <name>Apache Accumulo Fate</name>
diff --git a/iterator-test-harness/pom.xml b/iterator-test-harness/pom.xml
index 4e5cc66..af1c6fb 100644
--- a/iterator-test-harness/pom.xml
+++ b/iterator-test-harness/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-iterator-test-harness</artifactId>
   <name>Apache Accumulo Iterator Test Harness</name>
diff --git a/maven-plugin/pom.xml b/maven-plugin/pom.xml
index 1ba1e04..b78c9bc 100644
--- a/maven-plugin/pom.xml
+++ b/maven-plugin/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-maven-plugin</artifactId>
   <packaging>maven-plugin</packaging>
diff --git a/minicluster/pom.xml b/minicluster/pom.xml
index c3218de..a85188c 100644
--- a/minicluster/pom.xml
+++ b/minicluster/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-minicluster</artifactId>
   <name>Apache Accumulo MiniCluster</name>
diff --git a/pom.xml b/pom.xml
index c159579..cbfe48b 100644
--- a/pom.xml
+++ b/pom.xml
@@ -24,7 +24,7 @@
   </parent>
   <groupId>org.apache.accumulo</groupId>
   <artifactId>accumulo-project</artifactId>
-  <version>1.10.0-SNAPSHOT</version>
+  <version>1.10.0</version>
   <packaging>pom</packaging>
   <name>Apache Accumulo Project</name>
   <description>Apache Accumulo is a sorted, distributed key/value store based
@@ -101,7 +101,7 @@
   <scm>
     <connection>scm:git:https://gitbox.apache.org/repos/asf/accumulo.git</connection>
     <developerConnection>scm:git:https://gitbox.apache.org/repos/asf/accumulo.git</developerConnection>
-    <tag>HEAD</tag>
+    <tag>rel/1.10.0</tag>
     <url>https://gitbox.apache.org/repos/asf?p=accumulo.git</url>
   </scm>
   <issueManagement>
@@ -143,7 +143,7 @@
     <maven.test.redirectTestOutputToFile>true</maven.test.redirectTestOutputToFile>
     <powermock.version>2.0.7</powermock.version>
     <!-- timestamp for reproducible outputs, updated on release by the release plugin -->
-    <project.build.outputTimestamp>2020-08-18T00:00:00Z</project.build.outputTimestamp>
+    <project.build.outputTimestamp>2020-08-27T15:54:33Z</project.build.outputTimestamp>
     <!-- surefire/failsafe plugin option -->
     <reuseForks>false</reuseForks>
     <slf4j.version>1.7.25</slf4j.version>
diff --git a/proxy/pom.xml b/proxy/pom.xml
index 72c1810..a7826b5 100644
--- a/proxy/pom.xml
+++ b/proxy/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-proxy</artifactId>
   <name>Apache Accumulo Proxy</name>
diff --git a/server/base/pom.xml b/server/base/pom.xml
index e5518ff..294b9b7 100644
--- a/server/base/pom.xml
+++ b/server/base/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-server-base</artifactId>
diff --git a/server/gc/pom.xml b/server/gc/pom.xml
index 820a2df..beb5529 100644
--- a/server/gc/pom.xml
+++ b/server/gc/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-gc</artifactId>
diff --git a/server/master/pom.xml b/server/master/pom.xml
index 97c37ed..66217fa 100644
--- a/server/master/pom.xml
+++ b/server/master/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-master</artifactId>
diff --git a/server/monitor/pom.xml b/server/monitor/pom.xml
index c96eb7c..88b5d02 100644
--- a/server/monitor/pom.xml
+++ b/server/monitor/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-monitor</artifactId>
diff --git a/server/native/pom.xml b/server/native/pom.xml
index 8b21272..d915824 100644
--- a/server/native/pom.xml
+++ b/server/native/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-native</artifactId>
diff --git a/server/tracer/pom.xml b/server/tracer/pom.xml
index b092430..d70bce9 100644
--- a/server/tracer/pom.xml
+++ b/server/tracer/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-tracer</artifactId>
diff --git a/server/tserver/pom.xml b/server/tserver/pom.xml
index 78c3260..b8846c1 100644
--- a/server/tserver/pom.xml
+++ b/server/tserver/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
     <relativePath>../../pom.xml</relativePath>
   </parent>
   <artifactId>accumulo-tserver</artifactId>
diff --git a/shell/pom.xml b/shell/pom.xml
index 8b55e4f..21260fe 100644
--- a/shell/pom.xml
+++ b/shell/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-shell</artifactId>
   <name>Apache Accumulo Shell</name>
diff --git a/start/pom.xml b/start/pom.xml
index f0c6a1a..2777294 100644
--- a/start/pom.xml
+++ b/start/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-start</artifactId>
   <name>Apache Accumulo Start</name>
diff --git a/test/pom.xml b/test/pom.xml
index 8718998..02d3d98 100644
--- a/test/pom.xml
+++ b/test/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-test</artifactId>
   <name>Apache Accumulo Testing</name>
diff --git a/trace/pom.xml b/trace/pom.xml
index cfe8536..ed42703 100644
--- a/trace/pom.xml
+++ b/trace/pom.xml
@@ -20,7 +20,7 @@
   <parent>
     <groupId>org.apache.accumulo</groupId>
     <artifactId>accumulo-project</artifactId>
-    <version>1.10.0-SNAPSHOT</version>
+    <version>1.10.0</version>
   </parent>
   <artifactId>accumulo-trace</artifactId>
   <name>Apache Accumulo Trace</name>