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| <h2 id='purpose'><img src="../images/redarrow.gif" />Purpose of this document</h2> |
| <div class="section-content"> |
| <p>Podlings are, by definition, not yet fully accepted as part of the |
| Apache Software Foundation. Therefore, they are subject to additional |
| branding constraints, on top of the |
| <a href="http://www.apache.org/foundation/marks/responsibility">branding |
| guidelines for top-level projects</a>.</p> |
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| <h2 id='incubation-process'><img src="../images/redarrow.gif" />Publicity throughout the Incubation Process</h2> |
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| <p>There are three stages in a podling's life-cycle that have an impact |
| on the types of publicity seeking that are permitted. We refer to |
| "publicity seeking" as issuing press releases or otherwise affirmatively |
| seeking publicity (seeding news stories, etc.).</p> |
| <p><b>Podling is in proposal/or pre-code-drop process</b>: No publicity |
| seeking is permitted. A podling is not allowed to be called <i>Apache |
| "Podling-Name"</i> name until the podling is officially in |
| Incubation, public mailing lists are announced, and code has been |
| submitted into our repositories.</p> |
| <p><b>Podling has been approved for incubation, podling has launched |
| public mailing lists, and podling has dropped code into |
| repository</b>: A podling <b>MUST</b> now be called <i>Apache |
| "Podling-Name"</i> (see <a href="#Naming">Naming</a> below). |
| A podling and affiliated persons can issue press releases that |
| reference the podling, but cannot issue press releases with the |
| specific intent of announcing the Podling. Podling can conduct |
| informal pr activities, such as media outreach, blog publicity, etc. |
| The ASF will not issue any press releases for any podling at this |
| stage. However, the |
| <a href="http://www.apache.org/press/index.html#whoweare">Apache Press Team</a> |
| <b>MUST</b> review any releases by affiliated |
| organizations or groups to ensure they comply with these branding |
| guidelines.</p> |
| <p><b>Podling has graduated from the Incubator</b>: The Apache Public |
| Relations Committee is willing to issue formal press releases for all |
| podlings who successfully graduate from the Incubator and are |
| interested in issuing a press release. Or, the ASF may enter into a |
| joint press release with any other affiliated organizations or groups.</p> |
| </div> |
| <h2 id='Naming'><img src="../images/redarrow.gif" />Naming</h2> |
| <div class="section-content"> |
| <p>After a podling has been approved, the lists are created, and the initial |
| code drop has commenced, the podling <b>MUST</b> be referred to as <i>Apache |
| "Podling-Name"</i> <b>AND</b> mention that the project is |
| under Incubation. Suitable mentions include:</p> |
| <ul> |
| <li>Inclusion of the http://"podling-name".incubator.apache.org/ |
| URL</li> |
| <li><i>Apache "Podling-Name"</i> is currently undergoing |
| Incubation at the Apache Software Foundation.</li> |
| </ul> |
| <p>Other references may only be used upon prior approval by the |
| Incubator PMC. These statements only need to be disclosed upon the |
| first reference in a document.</p> |
| </div> |
| <h2 id='disclaimers'><img src="../images/redarrow.gif" />Disclaimers</h2> |
| <div class="section-content"> |
| <p>Podling web sites MUST include a clear disclaimer on their |
| website and in all documentation (including releases) stating that |
| they are in incubation. Podlings SHOULD use the following text for |
| all disclaimers (replace the underlined phrases as appropriate):</p> |
| <blockquote>Apache <i><u>Podling-Name</u></i> is an effort |
| undergoing incubation at The Apache Software Foundation (ASF), |
| sponsored by the <i><u>name of Apache TLP sponsor</u></i>. Incubation is required of all |
| newly accepted projects until a further review indicates that the |
| infrastructure, communications, and decision making process have |
| stabilized in a manner consistent with other successful ASF projects. |
| While incubation status is not necessarily a reflection of the |
| completeness or stability of the code, it does indicate that the |
| project has yet to be fully endorsed by the ASF.</blockquote> |
| <p>Podlings wishing to use a different disclaimer message MUST have the |
| disclaimer approved by the Incubator PMC prior to use.</p> |
| <p>For releases, the text SHOULD be included in a separate DISCLAIMER file |
| stored alongside the NOTICE and LICENSE files.</p> |
| </div> |
| <h2 id='logos'><img src="../images/redarrow.gif" />Incubator Logo</h2> |
| <div class="section-content"> |
| <p>Podlings websites SHOULD contain the Apache Incubator Project |
| logo as sign of affiliation.</p> |
| </div> |
| <h2 id='activities'><img src="../images/redarrow.gif" />Publicity activities</h2> |
| <div class="section-content"> |
| <p>Podlings MUST coordinate with the Apache Public Relations Committee on |
| all publicity activities by a podling.</p> |
| <p> |
| The open source space can be difficult |
| to negotiate even for experienced professionals. The Apache Public Relations |
| Committee understands this space and it is in the best interests of all |
| that they are consulted.</p> |
| </div> |
| <h2 id='unapproved'><img src="../images/redarrow.gif" />Response to Unapproved Statements</h2> |
| <div class="section-content"> |
| <p>The Apache Public Relations Committee SHALL affirmatively and publicly |
| respond to any unapproved statements surrounding podlings which are factually |
| incorrect.</p> |
| </div> |
| <h2 id='termination'><img src="../images/redarrow.gif" />Termination</h2> |
| <div class="section-content"> |
| <p>The Incubator PMC MAY consider the termination of a project for |
| violation of these branding guidelines.</p> |
| </div> |
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